Does anyone remember Reebok’s Easy Tone shoes? Those were the shoes that were supposed to make you toned just by walking. What about that Splenda used to market itself as the same as sugar? Well, they both made these outlandish claims that were debunked, and were both fined millions of dollars. Obviously a shoe can’t be a substitute for the gym, and sugar is not the same as a sugar substitute. Both of these claims are what many would call “too good to be true”. Too good to be true claims are made all the time in advertising. They pull at our emotions. Car dealerships, insurance, and cable companies are great examples. They advertise a great offer, but looking closer you can see it’s only for a short time.
People go to the gym looking for change. You will see some people running furiously on treadmills, and some lifting as much weight as they can. It’s safe to say that anyone going to the gym would like to get the max out of their workout efforts. While some go looking for change, most of the time change catches us by surprise. One of the biggest changes in your life will be your switch from full time work to the relaxation of retirement. Imagine you’ll have the time to do everything you’ve always wanted to do; work on those house projects, go on vacation, or just spend time with friends and family.>
Nobody likes salty cookies. Well, maybe salted caramel, but that’s a special circumstance. Have you ever put on pants you found in the back of your closet? Most likely you outgrew them, and they, hopefully, became way too big. Having the right mixes and measurements is very important in order to have the best fit, batter, or asset mix. The right mix in your portfolio is crucial to achieving your financial goals. As life spans keep increasing, so do the total number of retirement withdraws. Remember, some of that money will stay in the account, and keep working for you even after retirement.
There are so many places to buy the same product nowadays. Take groceries for example. I can think of five stores off the top of my head that sell essentially the same products. How on earth do we decide where to go to get their groceries? Now let’s consider you’re a business looking to open a 401k plan for your employees, or simply someone looking for your own 401k. There are dozens of firms offering similar plans that can be made up of the same securities. So how do you decide?
Have you ever tried a kale chip? I hadn’t until the other day. A coworker had made some and insisted I try one. I was very resistant. I had no idea what kale was going to taste like, or even if they were a good cook. I only knew what had heard from others. That kale was bitter, gave you a bad after taste, or that the only reason to eat it was because you told to get healthier. That didn’t sound like anything I wanted to be a part of. Bottom line, the fear of the unknown was holding me back. You often hear that people are worried that they are not saving enough. What if you aren’t spending enough?